Development of New University Sports facility

Development of New University Sports facility 1.0 Introduction Before the day, the sport is no more joining by the students because they put most of the effort to their class study, and the sport facilities only was important to the minority of applicants who hoped to play in university teams. Although the sport not making interest for student to join at pass time, but nowaday, that has changed, many student was take part in regular physical activity since the benefit of healthy was attach important now. So a University was require the University sports executive in relation to their project for developing a new University Sports facility. The executive is impressed with most of the work that has been done but has concerns about the viability of the project. It has a problem that these students who study in University may use other facilities nearer their home rather than join the new University facility, because more of them live at home than University hostel. This problem may make University bear a high expensive because of lack of member going join their new sport facibility, so they need to investigate a potential secondary segment of clients for the sports facility other than the full-time students for incerease their revenue to recover the high expensive. For this goal, the University sport executive need to make a reseach or report of detail and justification of secondary segment, the specific macro environmental issues in the market which will bring the opportunities or threats. Beside that, the promotion and offering of the new University Sports facility is need to plan for attract the new member from outside of the University and also giving a reasonable price to new member for this new University Sports facility . 2.0 Content 2.1 Detail and justification of the secondary segment Since the University worry about there may lack of their student to joining their new University sport facilities, so they wish can aim to the second segment to rises thier revenue for it.The second segment is target to the ppl who are age 38-56 years old, adult.This is target to the person who are on the way to retire or already retired. This kind of people are very take care for thier healthy at life after their retire and the following life, and since they were reaching a high salary with working many year for their company.So, they willing to pay for the product or service that can improve their healthy. The new University sport facilities can satisfying their need and provide the profesional coach to train thier strenght and health by teach them using the new sport facilities to exercise. 2.2 Macro environmetal Issue The company and all of the pther actors operate in a larger macroenvironment of forces that shape opportynities and pose threats to the company.(Kotler,Armstrong 2004) The macroenvironment include demographic environment, economic environment, natural environment, technological environment, political environment, and cultural environment. Demography refers to the study of the human populations in terms of size, age, race, occupation, density, location, and density. It is very important to undestand the demographic environment because it is very helpful in deivide the human populations into the market segment and how they going target into which market. For example, according to the born of the years,we can saw there have 3 generations before this, such as baby boomers, who are born between 1946 and 1964, generation X, who are born between 1965 and 1976, and generation Y, who are born between 1977 and 1994. The generation of the baby boomers are the larger number of this 3 generation. So if the marketing segmatation can include this generation and that may bring a high revenue for the market because they are become mature nowaday and getting a stable job and may reaching they higher income earning in this many year they work before. They would like to spend and making purchases when thier income is getting high than ot her new generation. According to all of this, they also treat their healthy very important because of the larger age and willing to pay for their health care, so if the new Universitiy sport facibilities can segment to this generation and it will bring a opportunities for the University. Economic environment refer what is the way that make the potential consumer would like to make purchases and willing to pay for the products or services. Change in major economic variables such as income, cost of living, interest rates , and savings and borrowing patterns have a large impact on the marketplace.(Kotler,Armstrong 2004) For example, if the personal income of every worker is rising then their purchasing power will increasing and would like to make payment for the products and services, it is provide opportunities to market. In other hand, if the economic fall down and getting bad,such as increasing of the unemployment rates, then the money will be hold by the consumer to survive and reduce the purchasing power. Natural environment is about the natural resources that a company uses as inputs and the possible of their marketing activities may cause pollution to the natural or no. Threat for this enviroment will bring to the firm or company when their marketing activities are increasing the pollution, cause the shortages of raw materials seriously and increasing governmental intervention because of the complaint from the public sector. All of this will affect the companys reputation and make it hard to getting their goal or mission because the intervention of the government to their business activities. The technological environment is one of the fastest changing factors in the macroenvironment and no one can ignore this. That is very important to understand the changes of technological because competitors will exploit it sooner or later, with implications for your product and its market. (Brassington, Stephen) Technological advance in a company can help and give opportunity for them to create the new markets and new uses for products and maximum their profit in market. Another advantages that getting technological in advance are can negotiating the right of the skill or technological right and development of the marketable product with successful from it before the competition. The political environment is strongly affect the marketing decisins and it include the laws and regulation set by the government that limit the business action in social. That is very important for the company to be aware of these restrictions in this market.It always cause the threat for the company since the law and regulation often limit thier activities and they need to making decision for a long time period to fulfill in the right situation. 2.3 Outline of the new university sport facilitiess offer The benefits that the new university sport facilities going to offer to the member can attract the interest of the people to join whether the main objective of it is improvement of healthy. The offer provided just is a activity that influece and increase the motivation of them to join the new universitiy sport facilities. Here are the offers that provide to the new members: Bonus for introduce of new member Lastest model of sport facilities provided Free professional coach teaching Security Free safety insurance Free try for a day Discout of member fees 2.4 Pricing strategy In this new University sport facilities, the amount of the fees to the new member is very important because it may decide how many people willing to join depend to the price. The pricing strategy that use must satisfying the consumer need and enable to pay from every one. The market-penetration pricing can using for it and it is setting a low price with provide high quality of the product and service. It bring advantages to attract larger amount of the consumer to join and also gain larger market share. The lower price setting also can bring the opportunity to consumer to choose the new Universities sport facilities as their first choice. In other hand, it also will have the threat that seeting the lower price.Some of the consumer will treat the lower price will just provide the low quality product or service and they may no willing take risk to try, so in this case, it is need to making communication with them for provide the clearly information from the promotion.

Roxana’s Search for Identity in Daniel Defoe’s Roxana Essay -- Roxana

Roxana’s Search for Identity in Daniel Defoe’s Roxana In all of Daniel Defoe's major works, his characters always feel a need to narrate their history, specifically through the adventures they had rather than any description of who they were. Some people would suggest that this compulsion to give such an account reveals a burden of guilt the narrator is trying to free him or herself from, and an attempt to feel more secure in terms of identity. In the article, "Why Roxana Can Never Find Herself," Peter New offers his theory to explain why Defoe's characters, and Roxana in specific, are unable to obtain any real security of identity, even though they employ this method to achieve it. In New's definition, a secure identity can only be achieved through a full acknowledgment and sense of pride in ones history. Roxana does try to define herself in terms of what she has done rather than who she is, which is an acknowledgment of her past. However, she tells her story because she wants to gain a sense of both freedom and security, but the two are mutually exclusive. If Roxana writes as a penitent, she is choosing to be free from her past, or to "disown" it, thereby losing her security of identity. However, if she chooses security and owns up to all that she has been, then she can never be freed from her burden of guilt. Thus she is both trying to "embrace and to reject [her] own history" (318). We see this tendency towards confusio n and contradiction in Roxana all throughout the novel. She is constantly rationalizing her actions in the past, but immediately following that with a description of her feelings of guilt and regret. In New's interpretation, it is this tendency which proves that Roxana can never really find herself becaus... ...this theory to show that although Roxana is desperately trying to define herself and discover her true identity, ironically, her selves will never be able to be integrated. His final conclusion about Roxana's character is that She is condemned to search for an identity in the story of her selves and be unable ever to find it, because she both wants and does not want to be legion (329). This article presents an interesting, and valid argument about the character of Roxana in all her complexities. However, I think other arguments could be as plausible, depending on your viewpoint of Roxana. Are we to see her as insecure in her identity and confused as to what she wants? And if so, can we ever really know her true character if she cannot ever know her self? Work Cited New, Peter. "Why Roxana Can Never Find Herself." The Modern Language Review 91 (1996): 317-329.

Politics and the American People Essay

Being able to marry your most beloved one is the happiest and luckiest thing in this world. However, not everyone can do this because of the Defense of Marriage Act which defines marriage as being between a man and a woman. Same-sex couples have to suffer a lot in order to fight for their rights and their happiness.Theyare denied equal access to all the benefits, rights, and privileges provided by federal law to married couples.If we think of it from a humanity standpoint, everyone has the right to pursue happiness. Therefore, same-sex marriage should be legal. The reason for making gay marriage legal is equality in citizenship. Despite their sexual attraction, homosexual individuals must be treated in the same way as everyone. They should not only have the same rights in housing, jobs, social benefits but also in marriage. Lately, a Republican Senate, Mark Kirk, has become the second Republican senator to endorse same sex marriage. â€Å"Same-sex couples should have the right to civil marriage. Our time on this earth is limited, I know that better than most,† Kirk said. â€Å"Life comes down to who you love and who loves you back– government has no place in the middle.† President Obama is also a supporter of gay marriage. â€Å"Not only is it right and fair, but also consistent with our Constitution,† he said. â€Å"It is very important for us to remember we’re a nation in which everybody’s supposed to be equal before the law.† President’s statement is the hope for LGBT, Les Gay Bisexual Transgender community, to be treated equally by the law. Legalizing gay marriage is the way to show support and sympathy to homosexual individuals. Most Americans who think same-sex relations are wrong believe being gay or lesbian is a choice. Those who do not think same-sex relations are wrong think being gay or lesbian is something people cannot change. Senator Rob Portman, from Ohio, a co-sponsor of the 1996 Defense of Marriage Act, now supports same-sex marriage after learning his son was gay. â€Å"I have come to believe that if two people are prepared to make a lifetime commitment to love and care for each other in good times and in bad, the government shouldn’t deny them the opportunity to get married,† he said. His son, Will, told his parents that being gay was not a choice, but the part of who he is, , and that’s who he’d been that way for as long as he could remember. Most of the homosexual individuals feel unconfident in front of the publicity due to the sexual attraction, and they feel lonely because of the isolation. Publicity should give them confidence for being who they are to lead on a bright life. Moreover, having a feeling for someone isn’t a sin. Hence, gender doesn’t matter in a relationship, gay couples also need support from the others. Generally, there’re a lot of people who oppose gay marriage because they think it’s weird and immoral. It’s rare, but doesn’t mean weird and unhappy. Homosexual individuals are just a small amount of us, but they are nothing different from us but their love to the same sex. They also take care of their partner well, love each other and live an ordinary life. How people can use immorality as an excuse to prevent the others seeking for their happiness?Let’s take Elton John and David Furnish as an example. John is the well-known musician who is used to addict to alcohol and drugs, but his partner, David, helped him to get rid of those dangerous addictions and live a better life. They formalized their relationship in December 2005, and they also adapted a boy in 2010. It’s the obvious proof that homosexual individuals can live a normal life as same-sex marriage legalized. In spite of one’s gender and sex’s attraction, everyone should be respected and treated equally in marriage. So, they can live a normal life and be happy with their beloved one. More and more Senate Democratand Republican support same-sex marriage. The battles over same-sex couples marrying still continues, and the number of Americans who support same-sex marriage is increasing. From what I see, if there’s any reason for fighting for gay marriage, they must be love, equal, sympathy and because we’re human.

Free Essays on Gettysburg Address

In â€Å"The Gettysburg Address†, by Abraham Lincoln the idea of ‘freedom for all’ was the bases on which the speech was written. There are several examples in which this theme is developed. Lincoln opened by proclaiming that our nation was found on the proposition that all mean were created equal. This one line initiated how Lincoln felt about the freedom for anyone and everyone. Lincoln proceeded to develop this theme when he remarked about the thousands of Americans who had died on the battlefield, by saying â€Å"...these dead shall not have died in vainthat this nation, under God, shall have a new birth of freedom....† Lincoln finished his speech with this line to further influence the American people to continue the fight for their freedom and to further demonstrate the theme of his speech by declaring that they would have a new birth of freedom and in showing the Americans that their fellow men who had died would still accomplish their beliefs in freedom. Throughout the speech Lincoln established the theme of ‘freedom for all’. By beginning his speech with the birth of the nation and ending his speech by describing his vision of the nation’s eventual rebirth, Lincoln made clear to the American people his belief in ‘Freedom for all’.... Free Essays on Gettysburg Address Free Essays on Gettysburg Address In â€Å"The Gettysburg Address†, by Abraham Lincoln the idea of ‘freedom for all’ was the bases on which the speech was written. There are several examples in which this theme is developed. Lincoln opened by proclaiming that our nation was found on the proposition that all mean were created equal. This one line initiated how Lincoln felt about the freedom for anyone and everyone. Lincoln proceeded to develop this theme when he remarked about the thousands of Americans who had died on the battlefield, by saying â€Å"...these dead shall not have died in vainthat this nation, under God, shall have a new birth of freedom....† Lincoln finished his speech with this line to further influence the American people to continue the fight for their freedom and to further demonstrate the theme of his speech by declaring that they would have a new birth of freedom and in showing the Americans that their fellow men who had died would still accomplish their beliefs in freedom. Throughout the speech Lincoln established the theme of ‘freedom for all’. By beginning his speech with the birth of the nation and ending his speech by describing his vision of the nation’s eventual rebirth, Lincoln made clear to the American people his belief in ‘Freedom for all’....

The Worlds Impact on Trade essays

The Worlds Impact on Trade essays In the early fifteenth century the way of transportation was via ship. This transatlantic world called for other means of survival than just food alone. Therefore, people needed more to stay alive and pleased. Ships helped out with many tasks including getting from one part of the world to the other, discovery of new territories, cultures, foods, and goods, but most importantly, it helped out with trade. Through the help of the ship, brave sailors, and newly discovered merchandise, trade helped Europe dominate and expand over the world. It is difficult to comprehend how Europe became so powerful when the view of the globe was so narrow. They did this through purchasing goods, moving them to another territory where they were not known and selling them for a profit. This was known as mercantilism and the Europeans did it with much eagerness. By the sixteen hundreds, the Europeans covered most of the shores of America and came into contact with Africa. Africa was a home to wealthy kingdoms, primarily in West Africa, based on a trade of gold for salt. West Africa needed salt and North Africa wanted gold. Europe came to be involved with Africa in what started out as wanting a part of the gold, but ended up overpowering the cities in Africa. They took the feeble citizens as slaves to sell for trade, and they succeeded in doing so. Some citizens volunteered as indentured servants thinking that they were going to be paid, but it ended up as a rude awakening for them. Slaves, sadly, provided cheap and reliable lab or to provide commodities for the west European markets. About ten million slaves from Africa ended up in the New World plantations, while many more were captured and died on the way over. If there was a profit to be made, the people were interested. The Europeans economy changed from a large negotiating financial system to a moneymaking system. Merchandise from all over circulated through Europe and they...

UNHAPPY RELATIONSHIPS IN HEMINGWAY'S LIFE AND FICTION Essay

UNHAPPY RELATIONSHIPS IN HEMINGWAY'S LIFE AND FICTION - Essay Example He believed in omitting extra details as a way of strengthening his stories. He compared this to an iceberg. Just like only the top 1/8th of an iceberg can be seen above the water with the rest remaining below the surface providing it with its momentum and dignity, Hemingway believed his stories should follow the same structure. Although some critics loved him, others said his stories were shallow. â€Å"He had no sympathy for women, they said, portraying them either as manhood-destroying bitches or as mere objects of sexual domination† (Lynn, 1987, p. 10). A close reading of his stories reveals not only the messages the author intended to send, but also some insights as to the way he felt about things. Throughout his life, Hemingway struggled in his relationships with others, particularly women, and these struggles can be traced through many of his works including â€Å"Hills Like White Elephants†, â€Å"The Short and Happy Life of Francis Macomber† and â€Å"S nows of Kilimajaro.† There are numerous similarities between the short story â€Å"Hills Like White Elephants† and Hemingway’s life at the time he wrote it. According to Baker (1969), Hemingway wrote this story during the 100 day separation period between himself and his mistress Pauline that his wife Hadley insisted upon before granted a divorce. The story is essentially the conversation that takes place between a man and a woman at a small train station cafà © as they wait for their next train. One of the first indications that perhaps things are not right with the couple is the fact that they are drinking beers in the middle of the day. While this is not necessarily an indication of trouble, the emphasis on ‘big ones’ and the observation of the girl â€Å"looking off at the line of hills† observing that â€Å"they look like white elephants† (Hemingway, 1986: 273) begins to suggest the general direction of the story about to unfold. As the man

Counter Argument Essay Example | Topics and Well Written Essays - 1000 words

Counter Argument - Essay Example possible response is not to present favorable arguments, but a negative case—namely, to present arguments against the case that has been brought forth. The following is a reply to several objections to a previously stated position: that it is the moral responsibility of a government to effectively ban same-sex marriage. This responsibility was defended by a conception of the natural law, which is fundamentally incompatible with the practice of homosexual marriage rites. It shall be shown that these objections are baseless and cannot be shown to have any philosophical merit, especially since their philosophical histories are contradictory—meaning that these criticisms are mutually exclusive and are mutually incorrect. The first point taken to support the thesis that the government has no moral responsibility to ban same-sex marriage is that there is a history of normality when it comes to the practice of gay marriage. The objector cites the time of Plato as proof that homosexuality has been, for ages, been a widespread practice, and in a variety of different cultural contexts. However, even a cursory knowledge of Plato’s thoughts on love, contained in the dialogue Symposium, would reveal that Plato, like Aristotle, thought that homosexuality was an affront to nature, and hence, natural law. In the eighth book of the Symposium, a speaker considers â€Å"how to have legislation banning homosexual acts, masturbation, and illegitimate procreative sex widely accepted. He then states that this law is according to nature† (Pickett). Plato and Aristotle, arguably the two wisest men in the history of Ancient Greece, both expressed a sharp distaste for the unnatural practice of homosexualityà ¢â‚¬â€the former of whom expressed his belief in a ban on the practice in the Ideal State. In addition to the incidental philosophical objection to the practice, there is also a logical objection to be made to this argument as well. The writer here seems to suggest that because